LifeJiggery, now rebranded as CornerHomestead, is my own business focused on handmade, homegrown, and physical products. Even after the rebrand, the original logo has remained, as it perfectly captures the essence of the brand and everything I offer.

The logo was designed to visually represent the variety of products sold, using simple, meaningful icons:

• A garden fork for gardening-related items, including plant shoots, surplus vegetables, and seeds.
• A hammer for arts and crafts creations, including laser-cut lanterns, acrylic signs, jewellery, and sewing items such as patchwork and alterations.
• A whisk for homemade goods, ranging from baked treats to handmade soaps and creams.

The colour palette is earthy and grounded, with a strong focus on green, my favourite colour, reflecting growth, nature, and sustainability. Each element was thoughtfully chosen to create a cohesive, versatile, and instantly recognisable brand identity that communicates the diversity and authenticity of the products.

This branding project showcases my ability to combine illustrative icons, colour psychology, and functional design into a logo that works across multiple product categories while remaining cohesive and memorable.